Hotels App Promo

The app video was the first video I was given a lot of creative freedom on at Fetch. I was given very clear direction for the look and feel. From there I really tried to think about reinterpreting the user experience. What and how would it look like going through this app? My intention wasn't to mimic the actual app, but rather create a stylized journey highlighting features of the experience. By the time I got the script I had already sketched out all my ideas. Almost all my first concepts ended up in the final cut. Here are the two final versions.